The #1 Secret of Selling & Website Persuasion

May 25, 2011Leave a reply

It doesn’t matter how clever, creative, entertaining, or controversial you are — if your offer isn’t relevant, it isn’t going to sell.

Being relevant to your prospects is the first and most important step of website persuasion and persuasive online copywriting.

As the legendary direct response copywriter Gary Halbert says in the video below:

Being on target [with your messaging] is much more important than being facile with words.”

What does it mean to be “on target”? Simple:

“Sell stuff people want to buy.”

Website persuasion doesn’t mean cleverness and creativity with words. Website persuasion comes from offering something your prospects care about.

Watch the video to learn how to increase your website persuasion:

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