Bad Websites: Why Beauty Really Is Just Skin Deep

June 30, 2011Leave a reply

What separates top notch lead conversion websites from bad websites involves much more than just how nice the site looks.

There are at least 12 essential elements that work in concert to win over your visitors and lead them through the conversion process.

But don’t underestimate the power of a website that looks clean and professional.  Consider how we tend to take a person in uniform or a suit and tie more seriously than we would if they were dressed in a t-shirt, shorts and flip flops.

If your website looks like it was designed by your nephew over a weekend, visitors will treat you accordingly.

You must be willing to invest in yourself if you want your customers to invest in you.  And that requires more than good looks.

Bad sites can still look sexy, but lacking the proper architecture, they will fail to effectively convert visitors and generate leads.   This is the critical mistake made by many businesses.

Eye-pleasing presentation and utterly reliable site function are definitely qualities your small business website needs.  But the real goal here is to have your cake and eat it too.

This means your site needs both quality graphic design and conversion architecture in order to make that happen.  If your site isn’t generating leads and leading customers through the conversion process, you’re wasting your money.

Designing a customized site is only the beginning.  But architecting your website takes it to a whole new level of engaging your prospects, generating online leads and telling your story with depth and clarity.

It’s the difference between a pile of ingredients and and a magnificent wedding cake.

The bottom line is this: a site that produces results trumps a site that looks pretty but fails to live up to its potential.

Are you ready to see all 12 essential website elements come together in a perfect harmony of form, function and persuasion architecture?

Contact the Website Architects today for a free website persuasion analysis.

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