Branding Tips That Tell Your Company’s Story

June 9, 2011Leave a reply

Many small business websites struggle to effectively share the branding tips that tell prospective customers the story of their business.  Instead, their website content tends to center around the barest essentials of what their products or services are.

Remember, we live in the information age. Your customers’ personas thrive on much more relevant information than simply what you do or what you sell.

You have far more important things to communicate to your potential customers. They need to know your competitive advantages and what makes your business unique.

Your website needs to share the interesting and little-known facts that make up how you want your brand to be perceived and remembered.

Let’s consider a few branding tips to ensure that your website is imparting to customers the story of your business.

Your story essentially consists of:

  • Who you are
  • What you do for your customers
  • Why you’re special and different
  • Your philosophy, principles and values

One of the challenges of telling your story is that most business owners are simply too close to their business to tell their story effectively. As the saying goes, “It’s hard to read the label when you’re inside the box.”

The solution here is to hire an outside consultant who can tell your story without running the risk of being trapped in your box. Their job is to remain outside the box in order to provide a fresh perspective that relates who you are through eyes that aren’t accustomed to seeing from inside the box.

Let them tell the tale as completely and objectively as possible in a manner that speaks to the needs of your prospective clients.

Branding tips that tell customers your story are an essential part of a well-architected website.

The Website Architects will help you put it all together to make your small business website a powerful lead generation website.

Contact them today for a free website analysis.

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