Building Better Websites Using Analytics

June 20, 2011Leave a reply

The phrase “what is measured tends to grow” applies to building better websites using analytics for the same reason it applies in fitness and business circles.

Whether shaving time off your average mile or increasing your web site’s conversion rate, improvement first requires seeing where you are.  Once you know exactly where you are, you can fine tune any of the conversion elements of your site to determine which are working the best.

By installing analytics software, like Google analytics, you can track your website visitor patterns and data to see how people are interacting with your site.  This is because analytics track massive amounts of information and distill it down into the most useful details related to your site.

Analytics will show you exactly where your visitors are spending time as well as where they’re losing interest and bouncing away.  This type of evaluation will also help you determine where your visitors may be experiencing friction.

It helps to remember that building a better website using analytics should always be considered a process and not a destination.

Here’s why:

You build the best website possible.  You get all the feedback you can before launching it.  But the ultimate authority on whether your site is effective is how your visitors respond to it.  Analytics will help you better understand what they like and don’t like about your site.

By paying close attention to what your analytics are showing, then changing elements and continually testing them, you’ll see your site and your conversion rates improve over time.

Building better websites using analytics is just one of the essential elements which must be integrated into your site to increase your conversion rate and generate more website leads.

A properly architected website will put them all together in a site that not only looks and functions great, but actually gets results.

Let the Website Architects give you a free website persuasion analysis today.

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