Surefire Ways to Build Business Credibility

June 2, 2011Leave a reply

Any time a prospect lands on your small business website, two critical elements determine whether they will experience lead conversion or simply bounce away.

Those elements are relevance and credibility.

The fact your prospects have found you through a search engine answers the question of your content’s relevance.

But establishing a sense of business credibility with a prospect rests upon the promise that you can actually deliver what they’re seeking.

Demonstrating to prospects that your product or service is credible can be accomplished by using the following tools:

  • Endorsements
  • Testimonials
  • Credentials
  • Education
  • Qualifications
  • Awards
  • Media Appearances
  • Official Designations
  • Experience
  • Trust Symbols

These are just a few of the tools your website can incorporate to establish business credibility and to help pull prospects into the lead conversion process.  They convey to your website visitors that you’re not just talking the talk–you’re also walking the walk.

The credibility you’re showcasing can apply to individuals within your company or to the company as a whole.

By strategically highlighting these elements throughout your website, you’re anticipating and answering the questions of your personas right off the bat.

This may require separate web pages for some elements or they may also be integrated into content throughout the website.

Persuading prospects that your business can deliver the solutions they’re looking for requires architecting a high level of credibility into your small business website.

The Website Architects can show you exactly how to win the confidence of your prospects.  Contact us for a free quote.

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