Call To Action: How To Engage Your Site Visitors

June 16, 2011Leave a reply

How do you get customers to engage you?  A clear and frictionless call to action invites visitors to your small business website to start the conversion process.

It’s the first step to get prospective customers working with you and it’s easier than you may think.

You simply invite your web visitors to:

  • Learn more
  • Register for an event
  • Purchase a product
  • Download content
  • Get a free quote
  • Experience a free trial
  • Receive a free consultation

These are just a handful of examples of how to persuade customers to engage you online.

Whatever your specific call to action may be, it must be prominent, clearly defined and strategically placed throughout your site via buttons, hyperlinks and forms.

To make the call to action frictionless for your prospects, you’ll need to remove as many obstacles as possible and make the action an easy one to take.

For instance, if you’re offering a free consultation, don’t ask for large amounts of your customer’s personal information while filling out a form.  Instead, keep the form short and sweet and get the information you need during your call or visit with them.

Since your goal here is to generate as many leads as possible, your call to action must be simple to accomplish.  The less data you require of your customers, the more likely they’ll be to fill out the form, download the content or purchase the product.  This, in turn, translates into a higher conversion rate.

If you’re engaging in e-commerce at your site, the checkout process must be smooth and uncomplicated.

A clear and friction-free call to action removes the obstacles that might otherwise discourage potential customers from becoming leads.  It moves them through the conversion process.

You’ll have added another powerful and essential element of website design to your marketing toolbox.

Ready to see how you’re doing?  Contact the Website Architects for a free website persuasion analysis.

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