Creating Small Business Websites That Search Engines Find Irresistable

May 16, 20111 Comment

Every visitor that arrives on your small business website is important.  They shouldn’t have to waste time poring over your site to figure out what you’re all about.

So what’s the most important information about your business that you can share?

You’ll want to give that visitor the most essential, most compelling facts about how your small business fulfills his or her needs.  You’ll need to explain why you hold the solution to your customer’s problem and how you can help.

This is what Google wants you to do with your site content.

Cornerstone content includes the central topics around which your site is built. 

A cornerstone refers to something that is indispensable, basic, essential, and the chief foundation upon which something is built.

In short, it’s what visitors to your small business website need to know in order to do business with you.

Here are 5 steps to creating compelling cornerstone content that ranks well in the search engines:

Keywords

The right combination of keywords can often be found by asking the most relevant question that searchers are asking regarding your content and business. 

You’ll also need to make sure the search engines associate your content with that specific keyword or keyword phrase.

Title Tag & Headline

Your title tag is a headline.  You must speak back to the searcher in his or her own words and architect your headline structure in a way that answers the exact question your customers are asking. Putting the right keywords into your headline can give your content a nice boost.

Content

This is where you must provide the real value for your prospective customers.  Your content needs to be impressive in quality and scope.  It must do a better and more comprehensive job than your competitors in answering the searcher’s questions.  Links to other authoritative sources will boost your content’s credibility.

Content Landing Page

Your content landing page should instantly tell the visitor what’s going on the moment they arrive.  It also serves as a table of contents that increases clarity. 

Your goal here is to increase retention that persuades the reader not to hit the back button.  You want to encourage them to share, bookmark and even link to your your content based on the benefits and scope of what you’re communicating.

Related Content

Search engines love websites that have frequently updated content.

Blogging is one of the easiest ways to publish relevant content that references your cornerstone content and allows participation in the social media.  It also allows cross-referencing via links placed in your site sidebar.

These cornerstone content strategies create usefulness and relevancy to your website visitors.  Combined with compelling and comprehensive content, your visitors will be thrilled to link to it.

The Website Architects help small business owners like you create cornerstone content that tells people exactly who you are and how you can help them.

Contact us today for a free quote.

One Response to “Creating Small Business Websites That Search Engines Find Irresistable”

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