Customer Interaction Online: Keep Them Informed & Engaged
Properly architected lead generation websites keep visitors engaged and informed by providing elements for customer interaction online.
Websites that put off a ghost town vibe will not boost your conversion rate. Your visitors need to experience a personal and intimate connection with real people before you can gain their trust.
Your website should also act as an educational resource for your visitors rather than simply another channel that pushes product in their direction.
The key elements for customer interaction online include an active blog with an RSS feed and social media icons.
An active blog is one that is constantly being updated with relevant, compelling and educational content for your visitors. It serves an an information hub that provides them with the text, images, links and data that are becoming the currency of the Information Age.
Your connect with your web visitors by publishing information online while simultaneously providing them the opportunity to respond to you, your content and other readers.
An RSS feed is simply a family of web feed formats that automatically notifies your blog subscribers whenever new content is posted. It replaces the cumbersome method of bookmarking favorite websites where the web surfer had to do all the work of checking for updates.
Your active business blog (meaning your content is updated and freshened often) combined with an RSS feed enables you to syndicate your site’s message to an audience of people who’ve chosen to connect with you. They’re now your tribe.
Social media icons likewise enable you to interact with and inform web visitors but only if you are active in social media channels.