Forbes Survey Proves SEO to Be the Best Tool for Generating Website Conversions

July 14, 2011Leave a reply

In 2009 Forbes’ Advertising Effectiveness Study revealed that 92% of senior marketing executives plan to maintain or increase their search engine optimization (SEO) budgets.

That’s not surprising, given that respondents ranked search engine optimization as the most effective tool for generating online conversions, followed by email marketing and pay-per-click.

As we’ve written before, it’s all about relevance, and relevance starts with keyword research.

The more relevant your website content is to a prospect’s search, the more likely they’ll be to engage with you.

Furthermore, a high search engine ranking also builds trust and credibility. If Google trusts your site, so will your prospects.

Email Marketing Critical — Especially for Lower Budgets

Another interesting finding from the study is that respondents with a marketing budget of less than $1 million found email marketing to be a more effective source of conversions than those with a budget of greater than $1 million.

This is one of the essential website elements we detail in our e-book, The 12 Essential Elements of a Lead-Generating Website.

If you can’t convince website visitors to take action and engage with you immediately, at least you can get them to join your mailing list with a compelling offer.

They’ve then given you permission to market to them over time. You’ve captured their attention. You can cultivate a relationship with them over time.

With the right marketing and offer, you should convert a healthy percentage of your database over time.

What do you think? What have you found to be the most effective digital/online marketing tools? Please share by commenting below.

Download the complete Forbes Ad Effectiveness Study here.

Want to increase your website conversion rate? Request your free website analysis now.

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