The Power of the Free Marketing Download

June 7, 20113 Comments

“Never give it away.”  If you’ve been in business for any length of time, you’ve no doubt heard these words.

After all, you’re in business to make money, right?  So how could giving something away actually boost your bottom line?

The answer is: when it builds trust and enlightens your customers.

We’ve all enjoyed free samples from food vendors or free trial periods to try out a particular product.  If your experience was positive, you’re likely to come back for more.

A free marketing download for your website visitors is a great way to give away your best content, but that’s not the same thing as working for free.  It’s an essential website element and it provides an incentive that invites them into your database.

You make this happen by giving away something of value–no strings attached.

The key word here is “value.”

Giving potential customers relevant, compelling information that pertains to what they need to know is how you create that value.  Even first time visitors will recognize quality content.  They’ll also be getting to know you and your business in a risk free setting.

Your free marketing download could be an e-book, a recorded webinar, an audio or video recording, a podcast or a white paper.  The options are endless.

This is the perfect opportunity to educate potential customers about your company and your product.  Don’t be afraid to show them the value.

Give away your best content to your prospects in a free marketing download and watch them become productive leads.

Instead of simply making a one time sale and then beating the bushes for new leads, you invite the prospect to become a long term subscriber to your brand.  With the customer in your permission database, you can now make multiple offers over time.

That’s better than money in the bank.

The Website Architects can help you turn your small business website into a lead generation website. 

Get your free website analysis now to see how.

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