Harness the Power of Blogging

April 10, 2011Leave a reply

“Until recently, ‘the Blogosphere’ referred to a small cluster of geeks circled around a single tool. Now it refers to hundreds of millions of people using a vast warehouse of tools that allow people to behave increasingly online like they do in real life. We have entered the Age of Normalization in the Blogosphere.”
-Shel Israel, Social Media Writer & Speaker & the Co-Author of Naked Conversations

You have the power. That’s the most important thing you need to know about blogging.

In the past, if you wanted to write a book, you needed to either get accepted by a publisher or pay for one. If you had a passion, you were limited to sharing it with your family and close friends.

If your interests were unique, you were limited to networking with people in your local area. If your family was spread out, you were limited to expensive phone calls and inconvenient letters to stay connected.

Business marketing used to be confined to depersonalized, interruptive mass media.

Blogging has torn down walls and flung doors open that have been closed to all but a select few. It’s leveled the playing field and brought the power down.

Now, every writer has an immediate publishing platform, as well as the ability to market his or her book. Your passions and interests can connect you with people across the globe.

Your family can stay connected like never before. You can market your business through intimate permission marketing to create loyal customers.

None of this matters, however, if you don’t take advantage of it.

Garrett Gunderson and I leveraged blogging to shoot our book, Killing Sacred Cows, to the top of the New York Times, Wall Street Journal, USA Today, and Amazon bestseller lists.

My father’s real estate brokerage agents use blogging to increase their leads and website traffic.

You don’t care about any of those, however — you care about your interests.

So what are they? What’s your business? What are your passions and interests? Are you as connected with your family and friends as you’d like to be? Do you know how blogging can be a powerful tool to serve all your interests?

Isn’t it time for you to harness the power of the blogosphere?

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