Improve Your Website Persuasion With This Simple 3-Word Technique

April 20, 20118 Comments

This simple technique is a smooth transition from features to benefits, which means that your website readers will be hooked as you show them why your message matters to them, on their terms and in their language.

It’s a foolproof way to get details out of your head and into theirs, which means that your website readers will feel your concern for them, resulting in better website persuasion.

Hint: I’ve already used the three-word technique twice.

Do you see it?

“which means that…”

It’s that simple. Businesses often tell prospects why they (the businesses) are so great, but the approach fails to demonstrate why it matters to their prospects.

Adding “which means that” is how you translate your features into benefits for your prospects. It shifts the focus away from you and onto them for better website persuasion.

This works particularly well for professional bios.

3 Bad Examples

Here are a few real-life examples — without the “which means that” technique — taken from existing websites:

1. Realtor: “Before beginning my real estate career, I taught junior high and high school and was full-time mom for many years. I am very active with area schools, camps, church, moms’ clubs, little league and other family activities.”

2. Attorney: “Criminal defense lawyer Bill _____ is one of the top criminal defense attorneys in the state. Bill is experienced in all aspects of criminal cases. His depth of knowledge and reputation as an ethical, tough advocate, has won him the respect and admiration of judges, colleagues, and clients.”

3. Dentist: “Dr. _______ has had extensive advanced training, especially in the areas of TMJ disorders and cosmetic dentistry.”

Examples After Adding “Which Means That”

Now let’s look at these examples after adding the “which means that” technique:

1. “Before beginning my real estate career, I taught junior high and high school and was full-time mom for many years. I am very active with area schools, camps, church, moms’ clubs, little league and other family activities, which means that I identify your family home with the piercing insight that only an experienced mother can offer. You’re going to jump for joy when I unveil the home that envelops your family with fun and warmth.”

2. “Criminal defense lawyer Bill _____ is one of the top criminal defense attorneys in the state. Bill is experienced in all aspects of criminal cases. His depth of knowledge and reputation as an ethical, tough advocate, has won him the respect and admiration of judges, colleagues, and clients. All of which means that you can trust Bill to champion your cause and fight for your rights with strength, integrity, and wisdom. With Bill in your corner you’re going to feel safe, secure, and confident.”

3. “Dr. _______ has had extensive advanced training, especially in the areas of TMJ disorders and cosmetic dentistry, which means that your mouth and jaw pain will vanish under his tender care born of experience.”

Your prospects don’t care about you. They care about themselves.

Every time you tell them why you’re qualified to meet their needs, make sure you add “which means that,” followed by a statement detailing why it matters to them to improve your website persuasion.

Translating the features of your qualifications into specific benefits to your audience shows them that you care about them, which means that they’ll be drawn to you, resulting in better website persuasion and more money and clients for you.

8 Responses to “Improve Your Website Persuasion With This Simple 3-Word Technique”

  1. If there were a social networking website dedicated to Internet Marketers and Online Businessmen, what would it look like? I am talking about some kind of Facebook specifically for Internet Marketers, entrepreneurs and small businesses. For more information on inbound marketing can be researched on many sites. Thanks Schuett Schmelzle

  2. Jayesh says:

    より:Good article. And to be on-topic with this post, I don’t know for you girls but for me hair is the most itpormant aspect for my look. My hair stilist on the saloon where I go offered me for about two months ago some kind of hair oil which will make my hair grow faster and thicker. I don’t plan to spam this blog so, who wants to find more details can click on my user name.Also sorry for my bad english

  3. Gli antivirus migliori, aggiornati e con tutte le accortezze del caso non riescono comunque ad intercettare tutti i virus. Con windows ed un buon antivirus aggiornato sei sicuro piu' o meno all'80%, non di piu'.

  4. hi! this is one of the better topics (BORDER SECURTIY USING WINS)…. i would be extremely grateful if u could send me the ppt of this topic as soon as possible.. hope u will do the needful. thank you.. send it soon..

  5. O IDH (Índice de Desenvolvimento Humano) da Onu avalia, em cada país, a saúde (esperança média de vida à nascença), educação (número médio de anos de escolaridade) e a riqueza (PIB per capita). No ranking de 2010, o Canadá está em 8.º lugar e Portugal em 40.º. Em cada uma das três componentes, Portugal fica abaixo da média dos países da UE e OCDE.Abraço,Carlos Cordeiro

  6. i really liked what you’ve written!! and the you’ve told abt every small detail and experiense is really cool! i so want to make a movie on this experience of yours! lets title it…..? road to divinity!{is the spelling correct??} wat say???/

  7. http://www./ says:

    pleased holidays I am looking for a strict firm mens who knows how to control a bizarre girl. I am a submissive by nature and need a firm hand. So if you are a Dominate who knows how to deal with a naughty women you should contact me. Send pictures and tell black just looking for sex relationships me what you should do to me. cyber mature sex dating asian men Ha Khe, Tjuvskjer older local women wanting sex

  8. http://www./ says:

    Lol you seem to have become more serious about your video making. I was just ran into a "how to make salsa" video of yours and you seem a lot more carefree xD

Leave a Reply