Keyword Strategy: The First Step to Online Marketing Success
By optimizing your website around the keywords most relevant to your business, you increase the likelihood of getting found by people searching with those keywords. This, in turn, drives better and higher quality traffic to your site.
Here are 3 simple keyword strategies from Hubspot to help you find the right keyword to bring customers to you:
1. Create a list of 3-5 keywords relevant to your business.
This isn’t the same thing as your brand name, it’s the words and short phrases that describe what your product or service is about. You’ll need to think like someone using a search engine to find your product.
2. Choose Keywords based on difficulty and relevance.
As a rule, very general words like “marketing” are highly competitive which makes it more difficult for you to rank well in search engine results. Your best bet is to choose less competitive keywords that are more specifically related to your business.
Fortunately, there are numerous tools like Google Keyword Tool and Keyword Grader Tool to help you determine how competitive your specific keyword is. Your terms must have relevance to your business as well as difficulty by not being too competitive.
3. Design and optimize your site around your keywords.
Once you’ve chosen your keywords, it’s time to incorporate them into your website. This will require some in-depth website optimization.
Your keyword strategy is to be ranked on the first or second page of search results. Any further back and it’s like you’re not there at all. For this reason, short search phrases are better.