Why “Lead Generation Web Design” is a Misnomer

December 14, 20114 Comments

The term “lead generation web design” is misleading.


Because it isn’t about design.

There are far more important aspects of lead generation web design than graphic design.

There are thousands of graphic designers available all across the web. Most of them could give you a professional look, feel, and style.

But will pretty colors and graphics generate website leads?

Yes, a professional look helps.

But your message (persuasive copywriting) and content architecture are far more critical to lead generation web design.

Finding a lead generation web design team with a depth of knowledge and experience about what to say, how to say it, and how to organize your content for maximum persuasion is much harder than finding a graphic designer.

To use just two examples from our clients, Apartment Aces and Cedar Storage both had professionally designed websites before we re-built them for lead generation.

But despite professional graphic design, neither website was generating leads.

Both of them had very little content, and the content that they did have had no persuasive process for website personas.

We completely re-wrote all their content, added dozens of new pages to each website, and used persona frameworking to organize the content and wireframe it into a persuasive process.

They each jumped from zero leads monthly leads to double-digit monthly leads.

Professional lead generation web design requires much more than a graphic designer.

You need a lead generation web design team who understands the psychology of persuasion and how it applies online. Who understands how to write your message for maximum persuasion. Who understands how to organize your content to appeal to personas.

Lead generation web design is about message and content architecture, not graphic design.

See how to improve your website for lead generation by requesting your free website analysis now.

4 Responses to “Why “Lead Generation Web Design” is a Misnomer”

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