Off-page SEO: Giving Your Website a Taste of Authority

July 15, 20111 Comment

Search engine optimization (SEO) is a handy tool for building a respectable ranking for your website.  But 75% of that ranking depends upon your off-page SEO.

Your off-page SEO is based on the authority of your website; particularly what other websites communicate about yours.  Another way to say it is: websites with higher authority will rank better than websites with lower authority.

Inbound links are the main influencer on website authority.  When another site links to your website or even a page on your site, that constitutes an inbound link.

More inbound links, especially from websites with high authority, will create the kind of link love that lends authority to your site.

For instance, an inbound link from the New York Times website will give your site much greater online authority than a link from a low-traffic blog with a tiny readership.

The greatest tool for attracting solid inbound links is the creation of valuable, remarkable content that prompts other sites to link to it.  You can also increase your site’s inbound links by sharing your content in social media and, of course, optimizing it so search engines can easily find it.

A recent search marketing benchmark report by Marketing Sherpa found that SEO has been most effective at increasing website traffic.  Other objectives included increased brand or product awareness, increased lead generation, improved product reputation, increased online sales revenue, etc.

It’s reassuring to see increased website traffic as the primary objective.  If your SEO isn’t increasing the number of visitors to your site, then your SEO needs more attention.

Once you understand the impact of optimizing your website to make it more search engine friendly, both on and off-page, you’ll see why SEO must be a top priority.

Once you realize the impact SEO can have on your revenue, you’ll understand why it’s worth attending to today and not procrastinating.

The Website Architects
  help you put it all together for the ultimate lead generation website.  Contact them today for a free website persuasion analysis.

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