According to Wikipedia, “personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way.”
Personas are widely-used in marketing and advertising to help you understand your customers needs, desires, fears, and drivers.
When you understand personas, you can consciously craft your marketing messages and organize your website content to cater to each, resulting in increased website leads and sales and greater customer engagement.
When interacting with marketing materials, companies, products, and/or services, each persona looks for different things, asks specific questions, and resonates with certain words and processes.
By anticipating their questions, you can write your content and organize your pages to pull each persona through your website and motivate them to take action on their terms.
On every website we architect we identify real customers of the business who match each persona. This means weʼre dealing with real people, not just theory.
And persona frameworking is just one of 12 persuasive elements we strive to integrate in your website.